How can we help you?
At Yorkminster, we use active listening, intensive research, and our decades of expertise to craft a communication strategy unique to your college or university. Whether you're connecting with faculty, alumni, researchers, current or prospective students, funding bodies, or the public, we make sure they get your message.
Our five-step approach
We listen intently, learn your institution’s strategic goals, and identify the outcomes you want to achieve.
We review your current communications practices, familiarize ourselves with your stakeholders through extensive market research, and identify the best ways to connect with them.
We present a custom, results-driven strategy to reach your stakeholders and define metrics for success.
We work diligently to secure stakeholder buy-in, produce the required content with our creative team, and roll out your communications strategy.
We conduct a thorough analysis of results of the strategy with you, and refine as necessary.
“Adam is an experienced marketing and communications professional with a strong ability to lead his team in a clear strategic direction.
"I reported directly to Adam during my time working in the Faculty of Engineering and Applied Science at Queen’s University. He is a fantastic mentor and always went the extra mile to help me develop my skillset and provide innovative thought leadership. An exceptional writer and “idea person,” Adam will bring a refreshing energy to any project. He instills confidence in his team and has paved the path to a lot of success in his career.”
Director, Global Sales Development
Based on the discovery and analysis phases of our five-step approach, we’ll create a customized solution for your institution using a blend of these services
Impactful print assets for your portfolio of media that reach far beyond your subscriber audience.
Professional videos ranging from micro-clips for social media to long-format videos featuring researchers, alumni, and students.
Comprehensive accounts of strategic metrics — which could include graduation rates, research funding, and academic year highlights — delivered to key alumni, donors, government agencies, and your board of trustees.
Webinars for prospective students
Online seminars targeted at students, parents, and guidance counselors offering insights into your institution’s unique value proposition.
Well-organized directories of the important research being done at your institution, featuring compelling features and profiles that demonstrate the impact you are having on the world.
Timely, direct, and informative email communications tailored directly to your audiences in a concise and engaging manner.
Executive messaging and speechwriting
Strategic support for your institution’s leadership to synthesize and clarify what your key stakeholders need to know.
Internal and external newsletters that keep stakeholders informed and engaged.
Web content and messaging
Clear and concise messaging crafted for your web platforms and adapted to the demographics of your audiences.
About Yorkminster Stakeholder Communications
We partner with colleges and universities to share their strategic vision and inspire key stakeholders to support and fulfill it.
Post-secondary institutions cater to diverse audiences, ranging from faculty and staff to alumni and students to governing bodies and research agencies.
In order to effectively keep them informed, engaged, and invested, you need to address your stakeholders both collectively but also as individual audiences.
This can be challenging for your communications department without a customized, results-driven communications strategy. And sometimes, your team simply lacks the time, resources, or expertise to take this on.
Our aim is to help you take the guesswork out of your stakeholder communications so that you can feel confident that your message is being heard. Whether it’s through a newsletter, annual report, video, or any of our suite of services, we make that message clear, concise, and effective by acting as a specialized extension of your internal communications team.
Get in touch
Contact us for a consultation